o_firmie-11

MARKET POSITION

 

HORTEX IS ONE OF THE MOST RECOGNISABLE AND TRUSTED POLISH BRANDS. ALMOST ALL CONSUMERS OF JUICES AND FROZEN FOODS KNOW IT. WE ARE PROUD OF OUR POSITION OF THE LEADER IN THE FROZEN FOODS AND FRUIT BRANCH IN ENTIRE CENTRAL EASTERN EUROPE AND OF OUR VERY STRONG POSITION ON THE POLISH MARKET OF JUICES, NECTARES, AND FRUIT BEVERAGES.

Our RND department creates new products – new, unique vegetable and fruit compositions – with passion and complete devotion, which makes Hortex juices, nectars, frozen vegetables, fruit, and soups the most popular choice in their categories. Not only our position on the market, but also numerous awards, for instance, Trusted Brand, Product of the Year, and Consumer’s Laurel, testify to consumers’ trust in us. With their different needs in mind, we currently offer over 80 flavors of juices, nectars, and other beverages as well as nearly 80 frozen products.

We are also building our position on the global market. We have been the biggest Polish exporter of frozen fruit, vegetables, and fruit and vegetable mixes for a few dozen years. Most of our products are exported to Russia, Slovakia, Ukraine, Latvia, Estonia, Lithuania, and Belarus, while our juices, nectars, and other beverages mainly go to Great Britain, Ireland, the USA, and Canada.

For many years now Russia has been the biggest importer of our products. Same as Poles, Russians too recognize the Hortex brand and associate it with top quality and long tradition. We are extremely pleased with our awards from consumers, for instance, Trusted Brand, Product of the Year, Russians’ Favourite Brand, which testify to their trust and confidence in our products.

In every country we reach we promote the values which have guided our actions for many years, that is, attention to customer satisfaction and top quality of all products we make with passion.

AWARDS FOR COMPANY AND PRODUCTS SINCE 2007

2015
  • Favourite brand 2015 – consumer’s choice for Hortex brand, category frozen food – Wiadomości Handlowe trade magazine award
  • Trade Hit 2015 – for Soup vegetables, category frozen mix vegetables - trade magazine Handel award
  • FMCG Hit 2015 – for Hortex juices & nectars in aseptic PET bottle, category juices, nectars, drinks – Życie Handlowe trade magazine award
  • Wokulski Roku 2014 -  Presidentʾs Skierniewice & Skierniewice Chamber of Commerce award for Polski Ogród in the category Large Company
  • Super Product Świat Kobiety 2014 – for Pumpkin cube Hortex, category food for fast preparation – female magazine Świat Kobiety award
  • Super product 2014 Mam dziecko – for carrot fruit juices Hortex Leon in pouches in the category Food – Drinks – parenting magazine Mam dziecko award
  • Best product – consumer’s choice 2015 - for juices & nectars Hortex in aseptic PET bottle, category juices, nectars, drinks – Wiadomości Handlowe trade magazine award
  • Best product – consumer’s choice 2015 for Stir-fry vegetables Hortex with rice and mushrooms, category frozen food – Wiadomości Handlowe trade magazine award
  • Gold Receipt 2015 (distinction) – Blackcurrent nectar Hortex 1l, category juices & nectars – trade magazine Hurt i Detal distinction
  • Gold Receipt 2015 (distinction) – Apple Rhubarb 1,75l Hortex, category soft drinks – Hurt i Detal trade magazine distinction
  • Gold Receipt 2015 (distinction) - for Cauliflower soup Hortex, category ready meals – Hurt i Detal trade magazine distinction
2014
  • Pearl of FMCG Market 2014 (silver) for Mexican Mix Hortex, category frozen food – Wiadomości Handlowe trade magazine award
  • Pearl of FMCG Market 2014 (silver) – Hortex drinks in aseptic pet bottle 0,5l, category juices, syrups, drinks – Wiadomości Handlowe trade magazine award
  • Gold Receipt 2015 (distinction) for Apple 100% Juice Hortex, category juices, syrups, nectars - Hurt i Detal trade magazine distinction
  • Gold Receipt 2015 (distinction) for Cauliflower soup Hortex, category ready meals – Hurt i Detal trade magazine award distinction
  • Gold Receipt 2015 (distinction) for Stir Fry vegetables Hortex with Italian seasoning – Hurt i Detal trade magazine award
  • Product worth medal 2013 for Golden Apples 100% Juice Hortex, category soft drinks – Pani Domu female magazine award
  • Product worth medal 2013 – Spring soup Hortex, category frozen food – Pani Domu female magazine award
  • Best product of 2014 – gold medal for Stir Fry vegetables Hortex with wild mushrooms, category frozen food - Wiadomości Handlowe trade magazine award
  • Created in Poland 2013/14 Business Superbrands for Hortex Holding, category food, cooking drinks and food industry - marketing experts & business professionals award
  • Created in Poland 2013/14 Superbrands – for Hortex brand consumer award
  • Superbrands – for Hortex brand - marketing experts, business professionals & consumer award
2013
  • Best Product of 2013 – gold medal for Stir-fry vegetables Hortex with dried tomatoes, category frozen food and frozen meals - Wiadomości Handlowe trade magazine award
  • Best Product of 2013 - silver medal Hortex Seasonal Flavors – product line, category juices, syrups - Wiadomości Handlowe trade magazine award
  • Product worth medal for Stir- fry vegetables Hortex with dried tomatoes, category frozen food – the award of female magazine Pani Domu
  • FMCG Hit 2013 for Stir-fry vegetables Hortex with dried tomatoes - Życie Handlowe trade magazine award
  • Golden Receipt 2013 for Orange Juice 100% Hortex, category juices, syrups, nectars – Hurt i Detal trade magazine award
  • Golden Receipt 2013 for Stir-fry vegetables Hortex with dried tomatoes, category ready meals - Hurt i Detal trade magazine award
  • Pearl of the FMCG Market 2013 (bronze) for Hortex Vitaminka & Superfruits – product line, category juices and nectars - Wiadomości Handlowe trade magazine award Pearl of the FMCG Market 2013 (bronze) for Hortex Seasonal Flavors, category juices, syrups - Wiadomości Handlowe trade magazine award
  • Pearl of the FMCG Market 2013 (silver) for Onion Soup Hortex, category frozen food - Wiadomości Handlowe trade magazine award
  • Trade Hit 2013 Vegetables for Stir fried Hortex, category frozen vegetables– Handel trade magazine award
  • Trade Hit 2013 for Mexican dish Hortex in frozen ready meals category - the award of trade magazine Handel
  • Business Superbrands 2013 - for Hortex Holding – the award of marketing experts & business professionals
  • Superbrands 2013 - for Hortex brand – the award of marketing experts, business professionals & consumer award
2012
  • Pearl of FMCG Market 2012 for Sweet Grapefruit Hortex juice 100%, category juices, syrups, nectars - Wiadomości Handlowe trade magazine award
  • Pearl of the FMCG Market 2012 for Stir fry vegetables Hortex, category frozen ready meals - Wiadomości Handlowe trade magazine award
  • Golden Receipt 2012 for Stir fry vegetables Hortex - category frozen ready meal
  • Golden Receipt 2012 (distinction) for Słoneczne Pomarańcze Hortex 100% juice, category juice, syrups, nectars - Hurt i Detal trade magazine award
  • Trade Hit 2012 for Stir fry vegetables - category frozen vegetables – Handel trade magazine award
  • Hit FMCG 2012 for Hortex Cauliflower soup – Życie Handlowe trade magazine award
  • Superproduct Świat kobiety 2012 for Spinach Penne Hortex Stimeria, category food for fast preparation – Świat kobiety female magazine award Superproduct 2012 Mam dziecko – for Hortex Leon juice - category drinks – Mam dziecko partenting magazine award
2011
  • Trade Hit 2011 – the award for Stir & fry vegetables Hortex – the award of Handel magazine
  • FMCG Hit for Hortex Stimeria – the award of Życie Handlowe
  • Pearl of FMCG Market– the Sunny Orange Juice by Hortex – in the category: juices and syrups – the award of Wiadomości Handlowe
  • Pearl of FMCG Market–Hortex Stimeria– in the category: frozen fruits & vegetables – the award of Wiadomości Handlowe
  • Pearl of the Polish Economy – Large Pearl – Hortex Holding GK SA –the award of the Polish Market and the Institute of Economics, Polish Academy of Science, for a persistent implementation of the entrepreneurial policy and strategy and the leading position among the most dynamic and efficient enterprises in Poland
  • Pearl of the Polish Economy – Large Pearl – Polski Ogród Sp. zo.o.– the award of the Polish Market and the Institute of Economics, Polish Academy of Science, for a persistent implementation of the entrepreneurial policy and strategy and the leading position among the most dynamic and efficient Enterprises in Poland
  • Golden Receipt 2011 – The Award of Polish Merchants – a honorable mention for Hortex Stimeria in the category: ready-to-use frozen food dishes
  • Golden Receipt 2010 – The Award of Polish Merchants – a honorable mention for Hortex, Sunny Oranges, in the category: juices, nectars, syrups and non-carbonated beverages
2010
  • Superbrands for the Hortex brand
  • Pearl of the Polish Economy – Large Pearl – Hortex Holding GK SA –the award of the Polish Market and the Institute of Economics, Polish Academy of Science, for a persistent implementation of the entrepreneurial policy and strategy and the leading position among the most dynamic and efficient enterprises in Poland
  • Pearl of the Polish Economy – Large Pearl – Polski Ogród Sp. zo.o.– the award of the Polish Market and the Institute of Economics, Polish Academy of Science, for a persistent implementation of the entrepreneurial policy and strategy and the leading position among the most dynamic and efficient enterprises in Poland
  • FMCG Hit for the Golden Apples Juice – the award of Życie Handlowe
  • Tourism Crown – Hortex juices – the award of bimonthly Polska Wita
  • Pearl of FMCG Market– the Golden Apples Juice by Hortex – in the category: juices and syrups – the award of Wiadomości Handlowe
  • Product of the Year 2010 in the category: juices/beverages – the award of Readers Digest’s readers
  • Good Product – selected by experts in the category: quality of products; awarded to Vitaminka juices – a honorable mention of the Food Industry Portal
  • III place in the Rzeczpospolita ranking – Polish Brand – Hortex juices in the category: non-alcoholic beverages
  • Product of the Year 2010 in the category: frozen food - the award of Readers Digest
  • Pearl of FMCG Market – pea soup with bacon – in the category: ready-to-use frozen food dishes – the award of Wiadomości Handlowe
2009
  • Superbrands for the Hortex brand
  • II place in the Rzeczpospolita ranking – Polish Brand – Hortex juices in the category: non-alcoholic beverages
  • II place in the Rzeczpospolita ranking – Polish Brand – Hortex frozen food in the category: other food productse
  • Product of the Year 2010 in the category: frozen food - the award of Readers Digestt
2008
  • Pearl of the Polish Economy – Large Pearl – Hortex Holding –the award of the Polish Market and the Institute of Economics, Polish Academy of Science, for a persistent implementation of the entrepreneurial policy and strategy and the leading position among the most dynamic and efficient enterprises in Poland
  • Trade Hit 2008 – the award in the category: non-alcoholic beverages – Hortex Leon carrot juices– the award of Handel magazine
  • Trustworthy Brand – the award in the category: juices – Hortex juices – the award of Readers Digest
  • II place in the Rzeczpospolita ranking of the most valuable Polish brands– Hortex juices in the category: non-alcoholic beverages
  • Trade Hit 2008 – the award in the category: frozen food – cream soup – the award of Handel magazine
2007
  • Pearl of the Polish Economy – Large Pearl – Polski Ogród Sp. zo.o.– the award of the Polish Market and the Institute of Economics, Polish Academy of Science, for a persistent implementation of the entrepreneurial policy and strategy and the leading position among the most dynamic and efficient enterprises in Poland
  • Trade Hit 2007 – the award in the category: non-alcoholic beverages –Hortex Fresh beverages– the award of Handel magazine
  • Trustworthy Brand – the award in the category: juices – Hortex juices– the award of Readers Digest
  • Trade Hit 2007 – the award in the category: frozen food– „ vegetable for …” for Hortex Ortika – the award of Handel magazine
  • Pearl of FMCG Market - the award in the category: frozen food– „vegetable for …” for Hortex Ortika – the award of Wiadomości Handlowe magazine
  • Product of the Year – the award in the category Innovation 2007 – mushroom soup by Hortex Ortika
  • CONSUMER LAUREL 2007 – the award in the category: frozen fruit and vegetables –Hortex frozen food– the award in the consumer contest